Marketing to women

Aurora has considerable knowledge and experience when it comes to professional women's interests, purchasing decisions, trends and opportunities

Aurora undertakes commissioned customer work researching, advising and marketing with regard to female ‘prosumers’ (professional consumers). Aurora has completed many international assignments for multi-national corporate organisations who are keen to better understand what drives women's purchasing habits, decisions and preferences.

Marketing to women

Companies in many sectors who have not traditionally marketed to women are rapidly realising the enormous changes occuring in women's income, attitudes, priorities - and purchasing power. Successfully translating gender insights into intelligent marketing action is the key to business competitiveness. Companies that adopt a complacent `wait and see' attitude may find it difficult to catch up with their competitors leading the way.

Aurora advises on marketing to professional women

Aurora understands where women want to work, shop and invest - and why. Aurora has an international network of over 20,000 businesswomen, a history of working exclusively in the gender arena, and is recognised as a credible authority for identifying emerging gender trends. Women are the world's most powerful consumers, influencing over 83% of consumer purchasing decisions.

Harness women's economic power through Aurora

Harness the collective economic power of women as professional consumers through Aurora, whether through our Network of 15,000 businesswomen or our wider reach and knowledge. Contact marketing@auroravoice.com.

Did you know?

Women predominantly buy based on trust, value and loyalty. Women are more likely to purchase after three experiences of positive and appealing marketing reinforcement, and where they are being relevantly marketed to (not ‘at’). Viral marketing and referals are the strongest form of marketing to women. 75% of women buy online to avoid crowds and save time from queueing, while 63% of men shop online simply to save money. 51% of women (versus 44% of men) are motivated by free shipping and handling with online purchases. Men are more motivated by product discounts than women. Women are more loyal to particular brands and less easily swayed by price. And this is just the tip of the iceberg ...