HSBC project brief:
Actively pursuing the business banking 'switch' market HSBC was keen to develop close relationships with women-business owners with annual turnovers between £1 - 5 million to:
1.) position HSBC as the 'Bank of Choice' for successful high-growth women-owned enterprises
2.) educate high-growth women business-owners about and build trust in HSBC financial products and services
3.) develop a trusted community of support for financial services interests.

Aurora solution delivered:
Aurora researched, developed and ran a series of 10 invitation-only private business dinners that provided targeted introductions to successful women-business owners with annual turnovers between £1 - 10 million. Aurora undertook significant due diligence to qualify guests and secure their interest in attending the private dinners. A close-knit community was developed and the events were highly successful on a number of levels.

To find out more about the wide range of Aurora's business products/service marketing opportunities delivered for further clients and to discuss your organisation's requirements, please contact us or call +44 (0) 845 260 7777 or email sales @ auroravoice.com.

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